What We Believe

When Edward Ashcroft founded our company in 1852, his mission was to protect the steam-powered industry and its workers by building more sophisticated and reliable instruments. Times have changed. But not our sense of purpose.  

Our Vision

A world where our customer's people, processes and profits are never at risk because of the reliability of Ashcroft's products and services.

Our Mission

To constantly push the limits of innovation and deliver the world's most trusted measurement instruments and services.

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Our Core Values

Our passion is to design, manufacture and deliver the most innovative and well-crafted pressure and temperature gauges on the planet; then back them with superior customer support. We want you to always trust the shield, so we bring five core values to work every day.

Think customer first.

Every action, plan and project should start with the customer in mind. We always see the world through their eyes. We need to know their business and applications, anticipate their needs and act proactively to protect them.

Never settle/challenge the status quo.

Being the best means always improving, never being satisfied or complacent with your personal performance or the performance of the company. Yesterday's answers aren't always the right answers. At Ashcroft, we need to constantly challenge each other to improve.

Respect each other.

 We can only do this together. We need to celebrate our diversity, share our ideas, and amplify our collective thinking. Constructive debate and respect will generate better solutions.

Think beyond borders.

Across geographic borders. Outside your factory. Beyond your function. Outside your comfort zone.

Win as a team.

Teamwork is the ability to work together towards a common vision. Making group goals more important than individual goals is what makes Ashcroft successful. A team always delivers more than the sum of its parts.


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